2) Creating a resource
3) Creating contests that include participation
4) Empowering Pre-existing pages
5) Targeting the Proper Demographic
I think this was a great article with relevant tips. Not to be confused with strategy, the article lists tactics to make your Fan Page successful. These tactics should align with the overall business strategy, of which the communications strategy is included as noted in another article that was assigned to us about what is missing in social media strategy. · http://veryofficialblog.com/2010/02/14/the-missing-ingredient-in-most-social-media-strategies/#comment-3786
So apparently there is no secret sauce for creating a FB page, but the above tactics seem to be pretty basic rules that brands can live by.